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Denver Social Media Marketing: How to Gain Awareness to your Brand

Most businesses in Denver, Colorado run successfully because of their marketing plans and strategies. However, there are still some that focus their attention only on traditional advertising and content. They are making a huge mistake because they do not include social media marketing in their awareness and growth strategies. Social media is taking the world by storm. With a staggering number of people using different social media platforms, companies and organizations are fast recognizing the importance of this tool for marketing their business.

Imagine this. It is estimated that in the year 2019, there will be around 2.77B social media users.  For a businessman looking for customers, this number is mind-boggling. In Denver, Colorado alone, the estimated population of social media users in 2016 was 682, 545. This year, it grew to a whopping 5.68 million. Giant companies will benefit a lot. However, if you’re an owner of a small or medium enterprise, how will you cope? It’s now time to take full advantage of the power of social media marketing.

However, like any other marketing techniques, you need to have a clear strategy before you run a campaign using social media sites. It is important because without having a concrete strategy or plan, you won’t certainly get your desired results.

Here are some tips on how you can come up with a successful marketing strategy using social media:

Establish your social media marketing goal/objective.

If you want your social media marketing strategy to be a success, you must first establish your goals. Whether you want to generate leads, run promotions, gain social media traffic or grow your social media community,  it is a must to know your desired result.

Identify your target audience.

You now have your goals and the reasons why you are doing your social media marketing plan. However, your message will be useless if it does not reach your desired client. Determine your target audience first. You can do this by checking the demographics in Denver.

Choose the ideal social media platform for your business.

After identifying your target audience, it is now time to know where you will layout your strategy. Each social media platform has its strengths and of course, its weaknesses. Alongside with establishing your goal and identifying your audience, it is also imperative to understand the benefits of every social media platform can give. Whether your action plan is to post text, quotes, articles, image or video, there will always be a right platform that can bring you the most benefit. Carefully check your plans and your goals. Most of the time, you have to run a trial and error method before you can find the most appropriate social media site.

Build appealing social media content consistently.

In any digital marketing strategy, quality content is essential. Yes, you have a business to promote, but in creating content, you must also balance it between being promotional and informative. Create content that connects to people and can encourage them to engage without sounding desperate.

Communicate with your audience.

It is not enough that you have your content posted on different social media platforms. Social media marketing needs valuable engagement. How? There are many ways that you can consider. You can respond to their queries, address their issues and post replies on their comments. Keep it general but exciting. You can also tag your audience. By adding a personal touch, you can quickly capture their interest.

Evaluate your results.

You have done everything. Now it’s time to track and measure your results. Always check and compare the results to know which strategy is paying off and which one is not good enough.

Appropriate usage of social media can help you grow awareness to your brand and generate leads effectively. If you are quite reluctant where to start, you can connect with our MojoSEO social media marketing specialist to guide you in the right way.


Kellen Tallada

Entrepreneur Kellen Tallada is the Co-Founder of MojoSEO with 18 years of digital marketing experience including web design, SEO, social media and PPC/SEM advertising.

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