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Google Assistant and Voice Search: How Do They Impact Your SEO Strategies

One of the significant highlights nowadays of Google is Google Assistant. Google launched this innovative application two years ago to contest with other existing voice search apps such as Siri of Apple, Cortana of Windows and Alexa of Amazon.

Google Assistant is a voice-based digital assistant that can carry out actions on your device with the help of the Internet via voice input. With a lot to offer and its popularity, this app is one of the best digital marketing trends today in Denver.

Google Assistant can bring wonders to marketing your business; however, this does not mean that your site’s content needs changes.

Here are some of the effects of Google Assistant to SEO and how you can use its features for the benefit of your business.

Friendly Keywords Will Take Over

When it comes to searches, we usually input the keywords. And when you want to have conversational appeal, spoken queries might be more helpful. By doing researches on what your audiences are asking and what they usually search on your site, you can quickly optimize your website. However, with Google Assistant being the digital marketing trend nowadays, it is essential that you optimize your site through voice and take note; you can consider using long tail keywords.


Google Ranking for your Site will No Longer be the Main Concern

Google Assistant is using a snippet that allows you to get the information or the relevant data that is needed. With the help of Google Assistant, it will supply a knowledge graph and organized data to answer all of your voice queries.


Information Needs Context to Succeed

Visitors of websites are getting information and this in return will help increase the traffic to your site. Like for example, Schema markup which is a form of microdata is added to every webpage; thus it produces a heightened description which will then appear in search results. It will provide accurate information to search engines. Moreover, these snippets tell Google what you mean which is perfect for your voice search. As voice search is now gaining popularity and becoming influential. It puts your webpage in the context that is imperative to upgrade the search visibility. Also, it helps to achieve success in the results of your Search Engine Optimization (SEO).


Enhance Local Searches

With the rise of voice search, customers are almost relying on their gadget for their everyday tasks; this can have no relation when it comes to Search Engine Optimization. However, when it comes to local searches, it can be a great idea. There are consumers around asking and looking for nearby stores. Making your business profile complete will assist Google Assistant to find your business quickly. However, local online marketers in Denver should also think that users at home are certainly not using their smart speakers regularly. This is because they already know the local businesses nearby. However, don’t underestimate the power of voice search because this can be very convenient for those in a hurry. It will also make sense for those who respond to medical and structural emergencies.  

Whether you like it or not, voice search is now on its budding stage and this is not just based on observation. Also, please take note that all of the current smartphones are equipped with a virtual assistant. May it be Siri, Cortana, Alexa or the charming Google Assistant. Pretty much to say, everyone with smartphones is now capable of an assistant powered by voice search. As to all business owners, they are very much aware that most business transactions can be done through smartphones.    

There are many businesses in Denver, and of course, you do not want to be behind the competition. Here’s what you have to do, clear your throat, get your device and make that virtual companion of yours do the work for you. However, if you’re unsure, you can always ask for professional help. You can start by getting the services of the best digital marketing agency in Denver – MojoSEO.


Kellen Tallada

Entrepreneur Kellen Tallada is the Co-Founder of MojoSEO with 18 years of digital marketing experience including web design, SEO, social media and PPC/SEM advertising.

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