As a business owner who plans to market your business online, it is a must that you recognize the power of SEO when it comes to building an impressive digital presence. SEO is a big deal. As the competition gets tighter and tighter, it is not just important. It becomes essential. Applied and used properly, it can ensure the visibility of your brand through your website and its content on search engine results pages.
How can SEO help you generate leads and open new opportunities for your business?
Your website plays the pivotal role in your digital marketing journey. This is where good SEO must sit, hidden in plain sight but is working quietly to get you the results you are aiming for.
In order to generate leads from search engines, here’s a proven list of SEO strategies that can build and strengthen your business’ presence in the market:
Website and Content’s Optimization
Your website must be responsive. Now that most people are running their search even when they are on the go, a website that looks great on desktop only can be easily overlooked. That is why you must ensure that your website appears sleek and nice both on desktops and mobile devices. From the design to its usability, you must aim to provide your audience with a smooth browsing experience.
Moreover, the speed of your website matters a lot. It is one of the major factors that search engines consider. You surely do not expect them to point to a site that loads slow and is not optimized. Websites with fast speed are placed higher in the rankings.
How can you make your website loads faster?
- Select a reliable web host.
- Make sure your scripts (CSS/JS/HTML) are optimized.
- Allow caching.
- Optimize your images.
- Remove unnecessary website baggage.
- Clean up your database from time to time.
Select the Right Set of Keywords
Any opportunity that can get you steps ahead of your competitors must be seized. Finding and using the right keywords is a must. Your website must be filled with keywords that are relevant to your brand and industry. In SEO, it is considered that using a set of keywords that have a lower search volume is always better than those keywords with high search volume.
Also, you can take advantage of the long tail keywords. Make sure the phrases point specifically to your product or brand. Usually, searchers tend to keep their search local and specific. So by prepping these keywords all throughout your website properly, you are drawing the attraction of search engines towards your business.
Couple your Optimized Website with Other SEO Strategies
If you’re running a local business, it’s good to know that there are supporting strategies that can help you convert your website’s visitors into leads, and then ultimately, make the sale that you need.
Claim your Listings
Your website cannot do it all alone. To empower your online presence, you have to build and market your brand as well. By claiming your listings on online directories, it can help you drive more traffic to your website and eventually improve your ranking.
Optimize your Content
Most people tend to choose a business that they can easily reach. Through your content, seize every opportunity to tell people exactly where they can find you. This works especially for businesses who are marketing their products or services. However, remember that you only have to put the keywords where they are relevant or your content will look spammy. Mix and match. You can do this so as long as they keywords flow naturally.
Ask for Reviews
A large percentage of users admit that they rely on reviews when it comes to choosing a brand. So do not be afraid to ask and allow reviews. The more positive feedback that you have from your customers, the more leads you are likely to get.
Create an Active Blog and Optimize your Posts
From keywords, images, backlinking, social media engagement and others, a blog is necessary in order to nail your targets. Provide your audience with fresh and valuable content on a consistent basis and you’ll see, the trust of your audience will flow back to you.
Here are some tips for Blog Optimization:
- Be consistent.
The more posts you have, the better results for your brand.
- Provide easy to comprehend content.
Write interesting, helpful and entertaining blogs.
The more information people are getting from your posts, the more likely they would share it. That means you’ll be getting more and more audience for your posts.
- Use subheadings.
This can help your readers scan the sections of blog easier. Also, it can push them to continue on reading, thus improving your bounce rate.
- Use keywords naturally.
Spread relevant keywords on your blog post. But remember to keep the flow natural as keyword stuffing is the last thing you need.
- Add relevant links whenever there is a chance.
You can choose to link your blog post to the previous ones you have or to other credible websites.
- Write Guest Posts and Encourage Others to Do the Same
Offering your services to other websites can help you build your credibility and portfolio. It will show that you can blend in a completely new set of audience and that you can be trusted as a content provider.
- Use Images with Alt tags for your Blog Posts
By adding a descriptive text to your images ALT tag, it can increase the chances of your images being displayed on Google Images search.
Aside from the strategies mentioned above, you can solidify your lead generation plan by incorporating the following into your marketing mix:
- Work on Social Media Marketing
- Recognize the Power of Google Adwords
- Avoid Common Mistakes in SEO
Nowadays, more and more businesses are doing everything they can just to get ahead of their competitors. If you want to stand out from the rest, then you must embrace the power of SEO strategies.
