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How Does SEO Competition Analysis Contribute to Website Ranking Improvement?

Business owners are some of the most competitive individuals in society. Making their brand known is the primary goal of every entrepreneur. Thus, different strategies must be used by the business for it to reach a wider audience. 

The importance of brand visibility is vital in improving a business. When it comes to brand awareness, the internet is the best tool, as almost every individual has access to it. A well-optimized business website will undoubtedly make a brand more popular to its audience. Almost all businesses utilize the internet for their marketing efforts. For this reason, it is a must for you to get an SEO competition analysis for your business.

Competition Analysis for a Better Website Ranking

Competition analysis is a business strategy that focuses on evaluating the status of competing companies. It is the part of the marketing plan that lets you know where your business and competitors stand. In competition analysis, you assess the strengths and weaknesses of your rivals. Through this marketing strategy, you can formulate how to run your business to achieve a better website ranking. 

Website ranking is evidence of the effectiveness of your SEO efforts. It is the position of a business website on the search engine results page. It can have a positive influence on the standing of the business in the industry. A good website ranking is a good source of organic traffic since the higher a website ranks in a search query result, the greater the chance that a searcher will click on it. 

Competition analysis for website ranking is an effective way to improve the digital marketing strategy of a company. Companies have websites that they use to make their brand more visible. If you do not optimize yours for a better search ranking, then you will definitely lose to the competition. 

Things to Consider In Competition Analysis

Competition can make or break a business. It is an element of a business that makes it stronger. Therefore, it is vital that you know how your competitors move in terms of advertising. You can keep track of your competitors’ marketing strategies to determine the best strategies you can implement. Competition analysis undeniably plays a significant role in improving website ranking. 

Here are some elements to consider in competition analysis for website ranking:

Know your competitors

In the business world, you should know your competitors so that you can beat them. Brand competition is getting tougher as marketing strategies become more innovative. To stand up to the competition, you should know what kind of strategy you should use to deal with your competitors.

Search for the competitor’s keywords

Competition analysis covers the keywords or phrases used by your competitors. These would help you determine what part of your strategy needs to be improved. Knowing what keywords are often used by customers will help you target them better. Competitor keywords are the keywords that the businesses you compete with are targeting to achieve higher website ranking. Knowing what keywords your competitors use will give you an insight into their target audience. It will help you choose what keywords to use. 

Perform content analysis

Content is the primary factor that drives website ranking. Ranking goes up when the content is high quality and relevant. Doing a competitive content analysis on the site of your competitor will help you get one step ahead in terms of your content marketing strategy. This way, you can use your competitors’ efforts to your advantage. 

Monitor website design

Customers are attracted to creative and friendly website designs. Business competitors develop their sites to be more appealing to their audience. As an entrepreneur, you should be aware of these developments. Also, you should make sure that your website is mobile-friendly since most website visitors access a website through mobile phones. A mobile-friendly website is a brilliant opportunity to win the competition.

Take a look at social media profiles

Since competition is online, social media is the best method to promote your business. Entrepreneurs use this platform to compete in the industry. Tracking the engagement of the audience of your competitors is one part of the competition analysis. Check how often your competitor is posting on their social media and if you are competing with it. With this information, you will be able to see if you can beat the content they are posting in terms of quality. 

Every single business faces tough competition, and keeping up can sometimes be a challenge. But with the help of experts in SEO, you can definitely succeed in being a step ahead of your business competitors. Contact MojoSEO now at (720) 439-6715 or visit our site at http://mojoseo.com for more information.

Author

Kellen Tallada

Entrepreneur Kellen Tallada is the Co-Founder of MojoSEO with 18 years of digital marketing experience including web design, SEO, social media and PPC/SEM advertising.

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