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How E-Commerce Businesses Can Benefit From the Newest “Shopping” Feature on Social Media

The E-commerce industry has flourished over the years. It also has expanded to different social media platforms like Facebook and Instagram. According to experts, many business owners turned to the online world to gain more clients and customers. The latest statistics say that about 3.6 billion people have been using social media. This is where most people get updates about the latest trends and look for things to buy. Aside from being one of the cheapest ways to advertise products, social media can also easily gain prospective buyers’ trust. So if you want your online followers to choose your brand and products, hiring a reliable social media manager is a wise choice.

Facebook Page and Instagram Shopping: New Faces of E-Commerce Success

As of 2020, Facebook and Instagram reached top spots in the world’s list of social networking sites with the highest number of users. It’s no wonder why most e-commerce owners have been utilizing these platforms for decades now. Also, it’s recommendable for small businesses to create a Facebook Page and Instagram Shop for your brand. Remember that upon creating your own social media shop, specifically on Instagram, your account must be reviewed first. If you have qualified with the terms and conditions, then that’s when you can only access the “Shopping” feature option.

The Creation Process

After the creation process, you can already start following people that you know will love what you’re selling. It is also best if you could determine the profiles of your target buyers so that it is easier for you to find them. For instance, you can search for businesses related to your niche and look for their followers. You can also check their comment sections and find people who are interested in their products. Who knows that they might want to check you products, too. Then you’re going to proceed now with the engagement process. This is where you can build a strong relationship with your potential customers through direct messages.

Generally, both platforms offer several options to enhance social media marketing strategies. However, utilizing such platforms require knowledge and expertise. And that’s when you need to reach out to trusted digital marketing experts come into place. They aim to make social media and e-commerce integration more efficient and scalable for businesses. Also, they can provide ready-to-use and fully functional pages or websites. These can be used to establish their brand reputation through social media shopfronts. And with the right tools and methods, you can expect positive changes with your brand reputation and sales. Luckily, MojoSEO can be your ultimate companion when it comes to digital marketing-related needs. Just tell us what you need, and we’re more than happy to serve you with quality assurance!

Benefits of Using Social Media Platforms for Your E-Commerce Business

With the continuous increase of social media users, the demand for more online businesses is also increasing. Also, the expanding number of benefits of social media marketing is already enough reason to give it a try. What’s more amazing is that it doesn’t even take much of your time and resources! In short, social media marketing is a huge advancement, especially to small online businesses with limited resources.

Gain Positive Feedback

Who doesn’t want to receive good impressions and feedback from clients? With the help of unique and engaging content creation, you can instantly capture your online viewers’ hearts. However, you need to be consistently active online to convince your followers that you are not just a good-for-nothing type of seller dominating their feeds. With that, you can build good relationships with a large number of potential consumers.

Direct Product Marketing and Promotions

With the help of modern innovations, it is much better to incorporate your brand and products with exceptional content. Also, social media utilization enables businesses to showcase their brands and products globally. Hence, you don’t need to spend a lot of money to make sure that your products can reach thousands of people. For example, in promoting your brand, Facebook and Instagram stories ads make it easier for your followers to visit your shop and browse your products. Admittedly, these platforms make every product more accessible to viewers and potential customers.

Drive Marketing Strategies

As social media platforms continue to gain more users, businesses are encouraged to step up and think of the best ways to practice effective marketing strategies. Also, Facebook and Instagram Shopping features enable businesses to utilize visual marketing techniques. This way, they can attract more consumers, resulting in higher sales and demands. So if you want to enhance brand awareness, product exposure and target more audiences, you can seek our reliable social media marketing experts.

At MojoSEO, you can always guarantee reliable social media marketing services for your business. We genuinely understand your ambition to succeed; that is why we only give you the best. For more details, you can visit us at and learn more about our high-quality services!


Kellen Tallada

Entrepreneur Kellen Tallada is the Co-Founder of MojoSEO with 18 years of digital marketing experience including web design, SEO, social media and PPC/SEM advertising.

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