Office Hours: Mon - Fri 9:00am - 4:00pm MST

How Important Is Organic Traffic for Search Engine Optimization?

Search engine optimization is an essential component of online marketing. It improves online visibility so that a business will be known more in the digital world. Almost every person searches online to find what they are looking for. This reason alone is enough for business owners to have a website to be used at people’s disposal and for their benefit.

Search engine optimization is important to drive organic search traffic. This organic search traffic is what helps a website to improve its ranking in search engines. It is of high importance for business websites to have high organic traffic. This factor is what they need to grow, expand, and adapt to each visitor’s desire.


What Is Organic Search Traffic?

People find your website in numerous ways. In an instance that someone is already familiar with your business, they will just type in your business name and click the search result. These “clicks” are what search traffic is.

Organic search traffic is defined as the number of visitors that come directly from search engine results. The term “organic” describes the search traffic that is not driven by paid advertisements. Rather, they rank the search engine results primarily on the basis of popularity and relevance.

Using a web analytics program, a website’s overall search engine traffic can be segmented to show the percentage of search engine traffic for individual web pages or site sections. Search engine traffic often describes traffic that a particular website did not pay for it, in contrast to paid search engine traffic, which is the result of clicking through a paid or sponsored search result or advertisement. 

Search traffic comes to a website when someone types a query in the Google search bar and clicks on your organic listing for search results. Anytime that someone lands on your website from the search engine results page or SERPs, you are gaining organic traffic.


How to Boost a Website’s Organic Traffic

There is a long list of ways you can boost your website organic traffic. It is quite a challenge for every business to make sure that when people look for a product or service like theirs, they find their website and not the competitor’s. For this to happen, they need to boost their presence online. They have to improve their search engine ranking so that people will find their business’ website first. However, improving online presence is not just about search engine optimization and pay per click (PPC) advertising.


There are several ways you can improve organic search traffic, and here are some of those:


  • Rank in the featured snippet

A featured snippet is what you first see when you enter a search in search engines. Basically, it’s the first page of Google or other search engines, which is incredibly important to have your content placed on. Search engines, especially Google, prefer featured snippets that are local. 


  • Include your contact details on your website

Once you’ve identified your target audience, you’ll most likely want to get in touch with them. The contact or “about us” page is your best starting place if you want potential customers to reach you.


  • Use long-tail keywords

Just because the keyword you used is the most popular in your market doesn’t mean it will be effective. Instead, you need a keyword that is more specific to your product or service. In time, people will be directed to your website or blog by search engines when they search for a particular subject related to your content. The long-tail keywords will boost your content in search rankings and help your ideal customers find you.


  • Create quality content consistently

Try to write a blog or publish content as often as possible. However, do not sacrifice quality just to publish more content. The more quality content you make, the more organic traffic your website will get. 


  • Get your meta down

Meta title, URL, and description are the critical ingredients for an optimized web page or a blog post. Having a properly constructed meta titles and descriptions means that you are telling Google exactly what you are talking about. 


Organic traffic is highly important if you want your website to top the search rankings. When it comes to getting organic search traffic, MojoSEO is the expert. We are committed to driving organic traffic to your website. Visit for more information.


Kellen Tallada

Entrepreneur Kellen Tallada is the Co-Founder of MojoSEO with 18 years of digital marketing experience including web design, SEO, social media and PPC/SEM advertising.

Leave a Reply

Your email address will not be published. Required fields are marked *