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How to Enrich Your Social Media Brand Through Content Curation

Digital marketing is an uphill battle. You can quickly get exhausted, and you always need to think of creative strategies to be able to stay in the game. If you have already set up your blog and created social media accounts yet you still feel that you are trying to pass the hole of a needle, then perhaps you should how content curation can help you make a difference.

Here are some key insights to help you succeed:

Content Curation is not Theft

If you think that using content from other resources will result to plagiarism issues, then let’s get some things straight. Content curation doesn’t mean copy and paste. It is a modern version of storytelling. It’s about getting valuable content from different sources, finding great pieces and significantly pulling bits. Being able to create a single post from these resources that aims to share, entertain, educate, and so on is the primary definition of content curation. In a way, it’s like turning someone else into a contributor but not making them an author. However, keep in mind that if you fail to add value, then it’s not curation at all.

It’s Time for a Real Media Push

If you are only able to create one blog every week and then shares it on your social media account, your audience would describe it as occasional. While it’s true that you are just starting out and there are lots of works to do, providing value and maintaining conversations with your followers on a daily basis can help you leverage from your competitors. By working on curating content, you reduce a vast majority of the workload and you can have more time engaging with your potential clients.

Keep up the Momentum

Social media users almost never leave the platforms. They are active, and they are always on the hunt for exciting content. Even if what you share is not wholly an original idea, they will still appreciate it especially if you have added your personal touch to the message. You can casually give your comments or aim to educate. By conversing with your audience professionally and efficiently, you can easily appear more influential.

Build and Grow your Network

Even in business, people love the act of “give and take.” If you consistently share valuable content from other resources, they will be happy to share yours, too. It’s like a beneficial relationship. As you are building your credibility, you’ll also have a higher chance of being able to connect with well-established brands that can help you bring more exposure to your business.

Spice up your Digital Marketing Efforts!

If you are starting in the business, you need to exert incredible time and effort to be able to establish a presence. Content curation serves as a secret sauce that can lighten your workload. Who said you could only use the content you’ve created? By striving to build connections with well-established brands, you can take the steps and climb up the ladder.


Kellen Tallada

Entrepreneur Kellen Tallada is the Co-Founder of MojoSEO with 18 years of digital marketing experience including web design, SEO, social media and PPC/SEM advertising.

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