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Local SEO Citations: How Can It Help Your Business Succeed in Denver’s Dynamic Market

Do you want to get the top spot on Denver’s local search? Well, if you haven’t focused your efforts on local SEO yet, today is the best time to do so. Regardless of the size of your business, understanding how you can outrun your competitors in Google search is a must. Where do you begin? Let’s talk about SEO citations.

While links are known as the foundation of your SEO strategies, Local SEO citations are the building blocks of local search. There are a few elements that these local citations hold. These are your business name, address, and phone number. Often referred to as NAP, these details are crucial to your listings as they provide Google the most important information about your business. The data will undergo analysis and Google will tell your audience where your business is within Denver.

If you have finally decided to focus your efforts on Local SEO citations, MojoSEO wants to give you the following key insights.

Create a character string.

To leverage your local SEO ranking through citations, you must provide Google a complete local NAP. Everything must exactly match the details on your website. The character string refers to a technique of creating a standard format and sticking to it. From your homepage to your “Contact” page and “About” page, the details must be consistent. Once the search engine verified your NAP details and found out that you are a legitimate source of expertise and information and that you are credible in your industry, the more likely it will recommend you to the local users.

Check data aggregators.

Keep in mind; accuracy matters a lot. There are essential players in the local citation business. They are known as Data Aggregators. These organizations gather and compile imperative data about local businesses. From the chamber of commerce to business registrations and phone companies, data aggregators have multiple offline and online resources. Once you’ve seen that your business data is not accurate on these aggregators, most likely, you have the wrong information as well in search engines and other places.

Here are the top data aggregators in the US:

  • Infogroup
  • Localeze
  • Acxiom
  • Factual    

Identify citation sites with high authority.

Aside from making sure that your business NAP data are accurate, consistent and up to date, knowing where to focus more of your time is a great strategy. Citation sites are being ranked as well and naturally; there are more important than others. For local SEO citations, here are the top 10 places you want to be.

  1. Google.com
  2. MapsConnect.Apple.com
  3. Bing.com
  4. MapQuest.com
  5. Yelp.com
  6. YellowPages.com
  7. FourSquare.com
  8. AngiesList.com
  9. YellowBook.com
  10. SuperPages.com

If your local business in Denver has this consistent NAP data listed on the citations sites above and in a host of other places such as blogs, social media, forums, press mentions, video and image descriptions and more, the more likely your business will show up once a user in Denver or a neighboring community performs a search. You can even work on showing up as the most relevant business in surrounding cities such as Golden, Lakewood, Littleton, Highlands Ranch, and other areas.

If you want to get everything right and most cost-effectively, hiring a digital marketing agency in Denver that can help you break out in the map pack is a must. It’s time to connect to our local SEO specialist today.

 

Author

Kellen Tallada

Entrepreneur Kellen Tallada is the Co-Founder of MojoSEO with 18 years of digital marketing experience including web design, SEO, social media and PPC/SEM advertising.

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