Over the years, several businesses believed that Search Engine Optimization or SEO is a source of endless website traffic and potential customers. Through optimizing their webpages, the traffic pours which increases sales and leads, – but it is not that simple. As the competition grows, it gets more challenging to implement marketing strategies and promote services and products in the digital landscape. SEO is a broad category of improving the ranking of business websites on search engines including Google, Bing, and Yahoo. With approximately 4.2 billion internet users across the globe and an average of 3.5 billion daily searches, businesses apply a wide array of digital marketing strategies. The goal is to boost their online visibility that can lead to more sales and leads and business growth.
Improving Search Rankings with Google
Google is a prime search engine in the industry today. Businesses that aim to appear in organic search results should learn the different factors that Google take into account when ranking contents. Digital marketers and experts have been optimizing their contents for the different search engines. Yet, no one has learned the ranking algorithm. Webmasters developed it to crawl pages on the evergreen landscape of the Internet. Also, it is a challenging feat to improve the Google ranking of businesses. One reason is the fierce competition and surge in web pages battling for the top place of the Google search engine results pages. The ranking formula remains secret. Nonetheless, there are several points that businesses can partake to improve their rank on Google. With an SEO strategy up on the sleeves of businesses, it is not impossible to end up plummeting the search results. Increasing the traffic of their website will follow suit.
5 Tips on Claiming the Top Spot in Search Engine Results
Every business owners and website handler aim to place the top of the search engine result pages. They do this to drive traffic to their site, boost online visibility, and increase sales. These subsequently get an edge among its competitors. However, even the most skilled marketing strategists and knowledgeable marketers find it challenging to get the top spot since high ranking rarely happens by chance. So, how can startups or medium-scale businesses overcome the challenging feat of rankings? Here are some strategies that a competitive SEO company can do to apply to increase the chances of claiming the number one spot:
Remove contents that make your website slow
In the past, business owners can get away with slow-loading sites. In the competitive marketplace of today’s generation, though, website speed is necessary to both website owners and audiences. You can cut the page load times of your website by removing any non-essential contents. These only bogs down the page including large images, unnecessary plugins, flash graphics, and music players.
Use the right keywords for your website
Digital marketers know the significance of thorough keyword research. This method improves its ranking on search engines. It involves searching for the right terms and phrases that the target audience of your business uses in finding services, products, and brands. Once the business acquires a list of valid keywords, they can start creating web contents. These contents can then appear on the search engine results page depending on the queries.
Introduce mobile-friendly websites
For the past several years, Google has been encouraging website handlers to develop a mobile-friendly platform. It started with the rise of mobile searches in 2009. In 2018, the prime search engine announced that they would be using mobile-first indexing to index websites based on their mobile version instead of its desktop version. The mobile search trend has become the majority. Hence, webmasters have updated their algorithms to adapt to the most established search engine in the digital environment.
Don’t forget the Meta-description
Meta descriptions do not always appear in search engine results. Still, it is essential in websites since it describes the details of the business. Moreover, it also helps search engines rate the relevance of the webpage and decide on its rankings. The more relevant the contents, the higher its rankings can be. Business owners need to regularly check on search engine websites to know if their page needs updated content.
Start writing relevant contents with keywords
A well-written and well-researched content play a crucial role in improving rankings in search engines. The more quality content published, the higher it is rank on Google, Bing, or Yahoo. Furthermore, there are several points to consider when developing an SEO-driven content to business websites. These include varying the content length, placing both keywords and LSI keywords in content, and engaging readers to increase their time on the page. In the past, a 500-word blog is the best practice. As the competitive industry emerges, more extended contents rank significantly higher compared to shorter posts.
Hence, implementing the strategies mentioned above won’t only help businesses rank better on search engine result pages. Still, it would soon learn what the target market wants to see in the results. At Mojo SEO, we have a team of experienced digital marketers. We cater to the needs of businesses in ranking their websites on top of search engine result pages. Get started with us by calling (720) 439-6715!