Take Advantage of SEM and PPC to Leverage Your Business!
With SEO, SMM, SMO and SEM, and more, it’s becoming quite hard nowadays to keep everything straight. However, if you’re an aspiring digital marketer, you have to understand all of the above to be able to take full advantage of these digital marketing strategies. Today, let the experts from MojoSEO explain SEM to you.
A Beginner’s Guide to SEM
Search engine marketing, commonly known as SEM, is a strategy that businesses use to increase revenue and cut down on acquisition costs. However, most entrepreneurs of today, especially amateurs, think that SEM is for large brands only. Well, here’s what you need to know.
While SEM sounds broad, we can simplify it to a particular type of marketing – paid search. Other marketers refer to SEM as paid advertising or pay-per-click (PPC). SEM efforts help leverage the power of Google and other search engines to reach prospective customers at the right place and time. Over the years, search engine marketing has been proven as a method that can bring tangible results regardless of the size of your business.
According to multiple studies, almost 74% of Internet users rely on online searches for finding product or service providers within their area. Out of these local searches, it has been found out that approximately 82% result in a sale.
What are the main benefits of SEM?
1. SEM delivers your brand’s message to people who are ready to buy.
As a business owner, you need to determine the keywords that your potential client might key in on search engines. Of course, you need to choose something relevant to your brand. Once you have selected your keywords, search engines will display your ads in the search results in front of customers who are actively searching for something to buy. Of course, it will also depend on how much you are willing to pay per click.
Another cost-effective benefit of PPC is that you are required to pay only for the traffic that reaches your website. Your chosen keywords will determine the amount you need to pay per click. Of course, the higher the competition there is for a specific keyword, the more costly it will be. However, you can easily monitor or control your marketing costs by setting a daily limit on your PPC marketing efforts.
2. SEM doesn’t require a significant amount of money.
Would you believe that SEM is cheaper than other known methods of advertising? PPC, will only cost you money when a potential customer clicks on your ads. You can get started in an instant because of the low cost of entry; however, you need to put in the effort and time to make it work.
Start Your SEM and PPC Efforts with Us!
If you want to get found online without draining your cash flow, connect with our SEM experts today! Aside from working on your Google Ads, we also offer Facebook Ads, which allows you to take advantage of the most significant social media platform of today.
Check out our affordable SEM and PPC services:
Google Ads ($495)
- 2 Main Ads (Unlimited Keyword Versions)
- 2 Month Minimum Contract
Facebook Ads ($495)
- 1 FB Video Ad
- 2 Month Minimum Contract
DUO ($895)
- 2 Google, 1 FB Video Ad
- 2 Month Minimum Contract
Let us help you generate more traffic and leads to your website, which will ultimately increase your revenue. We know that businesses don’t need to spend thousands of dollars a month to achieve a positive ROI. Are you interested? Give us a call.
