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Effective SEO is Not About the Cost, It is About Results

When it comes to SEO marketing, one of the biggest concerns business owners and online marketers have is the cost. Most of them, especially small-time entrepreneurs are reluctant to start an SEO campaign, thinking that they might end up paying too much. Yes, it can be devastating if you fail to see a positive return of investment. But could it be any worse than sitting there, watching as your competitors soar and then ultimately witness as your business are being crushed? If you agree that it is the last thing you want, then it’s time to know that SEO is not just about the cost, it is about the results.

As a business owner who wants to cross the boundary from traditional marketing to online marketing, among the first things that you need to understand is that you don’t have to throw in thousands of dollars a month for SEO services. Instead, arm yourself first with some of the most important ethics of this industry; analyze your current situation before trying something new to break out.

There is no standard SEO methodology.

While it’s true that SEO is actually defined as the process of improving traffic from SERPs to a website, SEO companies have their own set of techniques and tools to do so. There are those that can get you results within the first year, and there are those that would really test your patience.

SEO involves problem solving, logic and creative marketing fused together.

Just because you hired the most expensive SEO services available, you can expect to wake up and find that everything has been working in order. There are different factors that determine the effectiveness of an SEO campaign. From the keywords to the site structure, content, strategies and other, they all go down to one thing. You need to provide value or else, your website would not rank.

Search engine optimization is different from search engine manipulation.

There are SEO companies that can provide you results easier than expected. However, most of them are short-term success. If unethical optimization has been applied to your website, you would usually end up in a banned domain name. These techniques are called black hat strategies. You might be charged for the short-term boost. But ultimately, it can be traced if the optimization techniques had deliberately went against Google’s standard policies. It is important not to pay for services that will burn your business in the long run.

The demand for SEO specialists continues to grow.

Since more and more businesses are recognizing the power of SEO strategies, most SEO providers tend to hire people with less talent just to be able to cover the demand. Unfortunately, the methods are not being coupled with logic and talent. And here’s the worst, there are SEO companies that charge for payment even if your site does not get any ranking.

How can you make sure you’ll have a cost-effective SEO marketing campaign?

As a business owner, there are steps that you can take to help your business, as well as the SEO Company that you would need to hire. By creating a plan relevant to the budget that you have, you can develop a successful business in the long term without spending thousands of dollars.

  • Select the most appropriate metric that will work for your business.
  • Make a goal with a realistic timetable.
  • Figure out the result that you want to see in your SEO campaign.
  • Calculate the budget you need in accordance with the goals you’ve set.
  • Select an SEO firm that you can trust and rely on.

With the right kind of understanding, you don’t need to stash your hard-earned money just to get the results that you aim for your business. We, at MojoSEO, understand the struggles of every business owners. That is why we always make sure that we have all the details about a particular campaign. From this, we carefully look through each aspect and then come up with a plan that will serve the company’s best interest


Kellen Tallada

Entrepreneur Kellen Tallada is the Co-Founder of MojoSEO with 18 years of digital marketing experience including web design, SEO, social media and PPC/SEM advertising.

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