Digital Advertising

Digital advertising has become a major factor in business marketing strategies. If your marketing mix doesn’t involve this technique, then you’re missing sales. Whether your business is focused on B2B or B2C, appropriate implementation of digital advertising strategies can help in building and strengthening your online presence.
However, you just can’t join the game blindfolded. If your ads are not well-planned and poorly executed, then you won’t get the results that you are aiming for. This is where MojoSEO can help!

How can MojoSEO help you maximize the value of every phone call to your business?

1. Google’s Pay Per Call

As more and more customers are living their lives online and engaging with local businesses in modern ways, Google’s Pay Per Call campaigns prove themselves as great strategies for reaching a wider audience of potential customers. Using smartphones, potential clients look for products and services while they are on the go. As a result, they feel more comfortable placing a call right away. Studies sugges 70% of mobile searchers call a business directly from search engine results pages.

Google’s Pay Per Call allows businesses to be easily accessible to searchers by displaying their contact number, business description and a call button—just at the right time: when people are conducting their search.
This digital advertising strategy is uniquely created for companies that value phone calls more than website clicks. Every click you pay for can mean another phone call to your business, another lead, another sale.

We help you bid specifically for phone calls.

MojoSEO assists businesses in creating a bidding strategy that is based particularly on a brand’s CPA or ROAS goal for calls.

We customize ads to focus on a single call to action.

Our team helps businesses in creating tailored ads to let callers know they can easily connect to your company without having to visit and explore your website. Creative lines such as “call to set an appointment today” and “speak to a specialist today” have proven to be such attractive words, but they're just the beginning.

2. Pay Per Click Advertising

Pay Per Click (PPC) Advertising allows a business to display ads for its products or services when people are searching online. When a user clicks on an ad, that’s the only time an advertiser will be charged, hence the term: pay per click. In this kind of advertising, keywords play an important role. That is why online marketers also call this strategy keyword advertising.

How does PPC advertising work?

To ensure that your ads will appear alongside the results on Search Engine Results Pages (SERPs), you must ensure that your ads look catchier than those of your competitors. Google and other search engines use an automated process in order to determine the relevance of ads that appear on their results pages. This process is known as the Ad Auction.

What is the Ad Auction?

Keywords are of high importance in this form of advertising. The Ad Auction, by definition, is a kind of bidding system. Business advertisers must bid on the keywords that they want to trigger the display of their ads.
The moment a searcher submits their online query, the search engine does complex algorithmic calculations to determine the order in which the ads are displayed.

In order to grow your business by maximizing your return on investment, MojoSEO offers the following:

Keyword research which includes top-performing search terms
Filtering negative keywords
Conversions
Provides actionable data on ads’ performance
Well-tailored suggestions for bid optimization

3. Facebook Advertising

Facebook Advertising allows a business to gain extra exposure, reach and targeting options by advertising directly on Facebook. Ads are also served up to Facebook users based on device information, demographic details, user activity, marketing partner-supplied information, and even off-Facebook activity.

Facebook advertisers must, of course, recognize the importance of segmenting social media performance by organic activities and paid promotion. The best digital advertising strategies include both.

How can MojoSEO help your business in Digital Advertising?

If you’re really serious about driving your business to the top of the search results, digital advertising is essential. Having Digital Advertising running early allows your business to get leads now while building up the company’s digital presence using SEO. Starting with your site design, messaging elements, channels and virtually every aspect that need to be taken into consideration, MojoSEO helps you drive more customers to your site.