New Business Marketing Checklist
As the internet marketing world gets increasingly competitive each day, business owners and online marketers must be able to grasp and implement the marketing tactics that can put them ahead of their competitors. From website creation to content marketing, email sending, social media marketing and even on mobile, having a solid marketing plan that consists of these essential components is a must.
If you’re a new business owner who wants to join the digital game, then here are some key things to keep in mind.
1. You need a website.
Having your own website will be the foundation of your online marketing strategy. This is your personal space on the web wherein you’ll provide your audience with useful and relevant information about your brand. This is where you’ll collect leads and acquire direct traffic. Most amateur entrepreneurs, as well as small business owners, are not too keen to have their own website, thinking that it is too expensive and that it will eat up the majority of their time. But with MojoSEO, these things can be crossed out from the list of your worries.
By offering services that are tailored according to your company’s needs and budget, let your website be the starting point of your success.
Here are some key points to get started with:
Your website must be able to represent your brand.
From the logo, colors, tone, and messages, you must be able to communicate with your target audience according to the kind of product or services that your company provides.
Introduce your company to the market by creating a powerful “About Us” page.
Keep it short, solid and interesting. This will attract customers to your business.
Create relevant and helpful blogs.
Customers are constantly looking for businesses that can give them answers. By being able to provide them with relevant blogs, you are not only boosting your online credibility, you are also boosting website traffic.
Make your website mobile-friendly.
As the number of mobile users continues to dominate the number of people using their desktop, it is of high-importance that customers can see your website even if they are on the go.
Take advantage of social sharing.
Let your visitors help you spread the information about your business by enabling social sharing in your website. Sharing buttons must be displayed in a place wherein they can be easily seen and accessed by your visitors.
Track how your visitors use your website.
In order to know where your website needs improvement and changes, you must keep in mind to collect and review metrics from time to time.
2. Content Marketing
By creating valuable contents that benefit your audience, you can attract more and more potential clients. If the visitors to your website find out that you consistently provide them with helpful insights and answers through your contents, you will be able to retain them that can ultimately lead them to perform profitable actions. Content marketing can be in the form of email messages, social media posts and activities, and blogs.
Here are some ways you can leverage your content marketing strategies:
Prepare a content calendar.
By having an outline of the things that you want to share with your target audience, you will be able to determine how to distribute them accordingly. You are also saving a great deal of time.
Be consistent on your social media platforms.
Even if you have the best content in the world, that would be useless if you can’t get your audience’ eyes on them. Create a plan on how you would share them on your social media accounts and be consistent.
Maximize the value of your content.
There are plenty of ways you can use a valuable content. If you have already a series of relevant blog posts, you can organize them into an ebook and reuse it. This way, you are also saving a great amount of time and effort.
Engage in guest posting.
This is a great way of expanding your audience reach. Allow guest posts on your own blogs and do it for others as well. As they say, two heads are always better than one.
3. Social Media Marketing
Social media marketing is an excellent marketing strategy that can empower your content marketing plan. By posting your contents on various social media platform where there are massive numbers of users, you are exposing your business to a vast number of potential clients. Not only this helps you increase traffic to your blogs and website, it also proves to be an effective way of communicating with your target audience.
Here are some proven tips to get you started using social media as part of your online marketing strategy:
Explore the benefits of each social media platform first.
Even if there are various social media platforms that seem to dominate the digital world today, it is not necessary that you must have them all. Take time to check out the platform, compare the benefits and then choose one or two to start with.
Register your brand on all platforms.
It doesn’t mean that you have to be active on all existing social media platforms. By claiming your brand on different networks, you are also securing that your brand will not be used by others in the future.
Be consistent with your brand’s presence.
If your target audience consistently sees the same profile picture, banners, colors, bio and other details, the more they can easily remember your brand.
Work on engagement and conversation.
Social media is not all about contents and promotions. Without conversation, you won’t be able to build a thriving online community.
Prepare a social media calendar.
Monitor your post schedule to ensure that your audience will consistently see your brand messages.
Take advantage of the analytic tools available.
Monitor what posts on your various social media platforms gain the best reaction from your audience for future reference. This can also help you determine where you need to increase or improve customers’ engagement.
4. Email Marketing
Being able to communicate with your customers and potential clients on a regular basis mostly result in actions that bring in profit. While it’s true that you need to exert time and effort for this kind of marketing strategy, everything pays off in the end.
To ensure that you will be successful in building a high-quality email list, here are some important steps to consider:
Pick the best platform.
There are various email marketing platforms on the market today. Check out each one’s features and determine what would best suit your company’s style, budget, and preference.
Prepare a newsletter template.
These days, email marketers have plenty of ready-to-use templates. Choose the one that can represent your brand and personalize it with your company logo and other valuable information.
Explore other options aside from newsletters.
While sending out newsletters is proven and tested over time, it doesn’t mean that you have to settle on this strategy alone. There are other types of email messaging system that you can try to effectively communicate with your audience.
Grow your list through Newsletter promotion.
There are multiple places wherein you can promote your business newsletter. From your email signature to your social media platforms and website, there are plenty of ways to encourage your
Monitor review metrics.
Find out how many people have read your message and the number that clicked on a particular link.
5. Search Engine Optimization
All of the elements of your online marketing strategies must work together as one. This is where SEO services play a vital part. By optimizing your contents, it will be easier for you to get it delivered and seen by the right people.
Here are helpful suggestions to get started with SEO:
Find out your ranking.
By doing your research and determining where you stand in the midst of your competitors, you can determine what needs to be done, what changes you need to implement and come up with a solution to improve your ranking.
Use the right keywords.
Your content must contain the most appropriate keywords that represent your brand.
Choose the most relevant SEO tools.
You might be surprised that there are plenty of SEO tools that can help you work on optimizing your contents. And most of them are FREE!
Find out your strength and weaknesses.
There are SEO tools and Google Analytics that allows you to see the performance of your optimized contents. By checking the metrics, you will be able to recognize in which areas you need improvement.
Upon reading this, you would probably think that it is impossible for you to get hold of these marketing tactics all at once. Thankfully, MojoSEO is here to do the job for you. The digital marketing world is our battlefield and we can be your warriors in your online marketing war.