The first thing that a person sees upon seeing a business is the logo. Whether it’s for a small local business or a multi-billion dollar corporation like McDonald’s or Apple, the logo should stand out and be memorable enough for people to recognize in the crowded marketplace and even talk about it. It’s a good way to get people interested in your brand and your business as a whole. Is a logo a replacement for consistent, strong branding? No. But it’s foundational!
But what makes a good branding strategy?
Importance of Logos and Branding, by definition.
Branding is defined as a marketing strategy that identifies the voice, look, feel, and mission of a company. An excellent example of a superb branding technique is McDonald’s. They have branched out to several countries, with a total of 38,695 branches in 122 countries. Their brand primarily focuses on delivering the same quality of food, no matter the country. This uniformity of food quality, along with unique food options varying from country to country, makes them one of the prime examples of why businesses should take branding seriously as well.
The McDonalds logo is iconic too. Their trademarked yellow M on a red background is recognized almost anywhere in the world. Although it has seen different iterations over the years, the golden arches have stood firm in the McDonalds logo since 1968. A good logo gives your business a lasting impression on the general audience and in many ways facilitates the brand loyalty that all companies aim for.
Make It Make Sense: The Golden Standards For Branding and Logos
Like with anything else, there are always standards to follow when it comes to branding and logos. Although the world of business is dynamic in itself, there are still guidelines that companies should follow when establishing their brand, including the logo. It seems basic, sure– but again, it’s foundational.
Incorporate the company’s colors.
Every color in a logo should mean something. For example, Apple’s current logo incorporates the colors black and grey. The color black can be seen as a sign of professionalism and seriousness in the field, whereas the color grey is a neutral color that goes well with any color combination. A business should consider what the colos in their logo convey.
Branding should tell a narrative more than anything else.
Branding can be challenging, especially for larger-scale businesses. It can cost hundreds of thousands of dollars for a major corporation to undergo new branding, and it can be difficult to draw a straight line from branding choices to ROI. Do not forget that your business’ branding should tell about your company and your aim as a whole. Branding is something that can establish– and change– the general public’s perception of your business, and as such, it should adequately convey what you want to express.
Simplify, and Add Colors.
The legendary car maker and founder of Lotus Cars, Colin Chapman, once said that the key to making a good sports car would be to “simplify and add lightness.” The same could be said for logos, and though it may sound cliche, a good logo should incorporate simplicity above all else. A simpler logo is more easily remembered by audiences, and that can be an important factor in garnering brand loyalty in the long run.
Yes, there are many things that you should carefully consider before branding, re-branding, or creating a new logo altogether. But that does not mean that you have to do it all by yourself. That’s precisely what we here at MojoSEO are here for! We’re more than just a run-of-the-mill SEO company. We also offer excellent branding and logo-creating services for anyone that needs it. Our team of graphic designers would be more than happy to help you with your branding and logo creation needs. Whether you’re new to business or you want to try something new for your business,MojoSEO’s got your back! Give us a visit now at https://www.mojoseo.com/ to get a quote. We’ll be more than happy to help you with your branding and logo needs.