Small businesses usually take baby steps and some little leaps at a time. One of the first little leaps that they typically make is doing local SEO. Local SEO is optimizing the website to rank better and show up for your local audience. It is often characterized by targeting specific locations like countries, states, and cities. This is most suitable for businesses offering products and services that are limited to a particular region or location radius only. Some of the niches that are common are home improvement services, such as plumbing, roofing, and home remodeling, as well as immediate services, including personal injury lawyers and commercial attorneys. The scope of the service may be wide, but there is nothing that a team of SEO experts can’t do.
Why Should Local Businesses Do Local SEO?
If targeting a broader audience can give more chances of getting sales or conversions, then why would we prefer to focus locally? People often prefer products and services that are instant and within their locations. According to statistics revealed in 2017 and 2018, queries with the phrases “near me” are some of the most-searched queries. That is why many small and local businesses are taking advantage of local SEO to stand out from their competitors as well as to expand their audience. Many local companies have taken advantage of it, but not everyone is succeeding at it. Here are some of the SEO tips that some local competitors are missing and how you can take advantage of them.
Top 5 Tips for Local Businesses When Doing Local SEO
Just like general SEO, local SEO requires meticulous and strategic planning for it to be a success. It can range from simple tips and tricks to technical and complex tweaks. Whichever it may be, these can definitely boost your business, not only in terms of rankings but also with traffic. Below are some of the most neglected SEO tips.
Get On Bing Places.
Many local businesses are listing their sites on Google My Business. However, they often neglect other search engines like Bing and Yahoo. Many people are still into Bing, and this can be an excellent place to list your business. It can also give an instant overview of your business with images, reviews, and time and days of operation.
Use Schema Markup.
People tend to trust a business that offers complete information and contact details. Adding a schema markup is a special language used to provide more info about your business. It may include contact information, locations, business category, and even your operating hours. Since this is a little bit tricky and technical, you might need to consider seeking professional assistance from SEO experts.
Get Backlinks From Non-Competing Local Businesses.
If there are people who can help you out in getting to the top, they are the people who are already in the business. Collaborating with non-competing local businesses in the agreement of providing backlinks to your site and vice versa can be a win-win situation for both of you. There are surely many businesses that you can collaborate with regularly.
Increase Your “Dwell Time” by Adding a Virtual Tour and/or Videos.
Dwell time is the duration of the visit of each user of your site. Higher dwell time is also one of the factors to rank better in search engines. So if there are things that you can do to lengthen the users visit on your site, like adding virtual tours and/or videos, it is like hitting two birds with one stone! By adding virtual tours, you get to introduce your products and services — and even your business’s history — without the visitors having to read lengthy descriptions. Plus, this provides a wonderful website experience for your visitors. On the other hand, adding virtual tours and creating videos can be complicated. Seeking professional help is definitely your best option!
Make Your Site Mobile-Friendly and Responsive.
Many local search queries are one with a mobile device. Thus, making your site mobile friendly and responsive is definitely a plus. Nevertheless, this is one aspect that many local businesses are missing. They are often too focused on boosting traffic and increasing their rankings without thinking about user experience.
Local SEO may look easy because it targets a smaller audience, but it actually takes a lot of hard work and strategies to reap the finest fruits. Most of the time, we just need to look at what our competitors and do what they are doing or do better than them by adding in what they are missing.
Just like any other actions and strategies for your site, doing local SEO is also an investment, and for some tasks, you might need to seek assistance from SEO experts. If you are looking for SEO experts, MojoSEO can cater any of your business’ local SEO needs. Just visit www.mojoseo.com, or call 720-439-6715; you can also email at firstname.lastname@example.org.