Just because you have tons of content within your website does not mean that it is already excellent and instrumental to your business. Always bear in mind that quantity isn’t everything. It is so much better to have less content but with fruitful and meaningful thought to quality rather than to let it overflow without substance. That being said, what does it take for your content to appear useful to consumers or readers? The answer is to cater to their specific needs via content curation.
What Is Content Curation?
Content curation is the practice of adding in your voice or values to a selected collection of content. This handpicked series of content may be gathered from varying sources around a targeted topic that you will publish or share with your consumers or followers by way of your website or social media account.
At first, it may indeed sound like content curation and content marketing are one and the same. Yes, they may use the same tools, but they have glaring differences — here is one. Content marketing is particularly defined as the process of creating and then subsequently distributing appropriate and valuable content in an effort to attract or retain an audience to a site or business.
On the other hand, content curation is the process of collecting, organizing, and then sharing already existing content that you find on the web with a targeted online audience. This practice enables you to choose the posts that best represent your brand. Putting it simply, content curation does not require you to create content of your own but instead utilizes the already available content at your disposal.
Benefits That Come From Content Curation
Information today is so ultra-accessible that people are now having quite a hard time identifying information people may benefit from and what they cannot. And that has made it more apparent that to live in the information age is to demand people manage, organize, and share valuable information with others efficiently. That again, is where the great process of content curation comes into play. So, what do you get out of utilizing the process? Let us answer that right now as you read below.
Here are the four key benefits of curating content:
It establishes audience trust and brand credibility
It is to no one’s surprise to know that consumers do rely heavily on the recommendations of others to determine what products they consume and the services they request. However, people desire valuable information from sources they feel reliable more than anything else. That being said, providing them with the following information will undoubtedly boost your brand credibility. This is because you are backing up your statements with reliable and trustworthy information from outside sources. Over time, this practice will build tighter relationships between you and your consumers or readers.
It can build brand loyalty
The process of content curation can show your audience that you genuinely do care about them as well as the problems they are currently facing. This, in turn, will make your consumers feel more inclined to build loyalty towards your brand as they may see that you do have their best interests at heart. Continue taking valuable time to share relevant information with them, not only for your own personal interests but also for the benefit of your consumers.
It solidifies brand awareness
Because content curation deals with other brands and bloggers by way of utilizing their original content, do not be surprised to see them return the favor by sharing your content on their sites as well. This back and forth will build trust from one brand to another, thus, exponentially exposing your name to a greater audience.
It increases the public’s knowledge regarding the industry
Content curation has the ability to educate your community, your team, and even yourself with the proper knowledge in regards to your specific industry. Take note that the online marketing landscape is ever changing – a trend of today can quickly become stale the next day. With that said, keeping on top of the most useful and practical tactics you may utilize from other sources should always be your target.
Content curation has been with the industry for longer than you may realize. However, many brands are still not entirely made aware of the actual benefits they can get from utilizing such an excellent practice. One important thing to remember is to keep your content suggestions and recommendations as genuine as possible. Never let your personal ego get in the way of what you are truly after, the growth and success of your business.
Do you want to learn more about content curation? Perhaps you would like to inquire about help regarding the matter? At MojoSEO, all your online marketing questions shall be answered! Visit our website today at MojoSEO.com or give us a call at (720) 439-6715.