Over the years, a lot has changed in the world of SEO. New trends, tools, and techniques had been introduced to the market. However, there are specific principles that remain unchanged and it seems that it will stay this way even after decades.
You might feel overwhelmed to determine what SEO techniques to keep and what to ignore. Fortunately, MojoSEO has prepared a list for you. These tips are tested over time by the experts and these can benefit all kinds of businesses given that they are properly executed and implemented.
Be mindful of your website’s page load speed.
Did you know that if your page delayed to load in just one second, 7% of possible conversions go to waste? Yes, based on the study conducted by Strange Loop, it is one of the most critical factors that can kill your website. As people are dramatically being made to believe that everything can happen in a blink of the eye, it can easily frustrate your visitor and ultimately discourage them from doing business with you. As of 2010, Google had officially stated that a site speed is among the most important factors that they consider.
Link your content to relevant websites.
Most online marketers believe that this is not a good strategy as you are softly urging your visitor to visit other websites. However, it works the other way around. Since time immemorial, link building has proven itself as an essential part of smart SEO marketing strategy.
What most marketers fail to recognize is the concept that you are establishing your site’s credibility as a source of other valuable resources. In doing so, it sends trackable traffic back to your website. However, you must ensure that you are only linking your content to websites or other pages that can provide tremendous value for your chosen niche.
Prioritize your target audience first before the search engines.
As the online competition gets tighter and tighter, you might notice that most bloggers are going back to the traditional method of search engine optimization. This is where keywords are primarily being used to rank the websites and not to provide real qualities of user engagement. If you are among these marketers, then it’s time to wake up.
Create content that prioritizes the opinion of the actual humans that are about to read your work. After all, they are the ones to decide whether they will do business with you or not in the end. The search spiders are only scripts and they don’t have the credit cards to purchase what you are trying to sell. You need loyal customers and certainly, those will come from your audience.
Encourage high-authority sites to link back to you.
Combining dofollow and nofollow links is a strategy that can’t be ignored by Google. If you have high-quality content, you can use that to encourage trustworthy sites to link to you. After all, all marketers in the Web are looking for content that can provide them value, as well as the people in their own respective markets.
Keep track of your analytics.
After you have put your SEO strategies and goals in place, you need to monitor what is happening. You need to what’s working in your favor and of course, you need to know your weaknesses. In order to so, make sure you have web analytics software in place.
Create relevant and unique meta description for each page of your website.
The first section that Google displays in the search results is the meta description of your page. Keep in mind that having duplicates can get you into real trouble. If you publish duplicate content, you can get penalized by Google. Even if you have successfully avoided it in the beginning, still, you are failing to provide a great experience to the users.
Make sure your URLs are readable and can be easily understood.
Words can be easily read and remembered compared to numbers and other characters. If you are having troubles understanding and remembering your URLs, then the same confusion goes to search engines. After all, they are still programs and not humans. Guiding them accordingly can work immensely in your favor.
Build and increase your social signals.
It has long been accepted that social media is an essential part of any SEO marketing plan. While it’s true that Google hasn’t officially added social signals as a factor for their ranking algorithms, SEO experts cannot deny that they do a tremendous impact when it comes to page rankings. Tweets, likes, social shares, and others matter a lot.
Here are some tips you can do to increase your social signals.
- Provide valuable content that is worth-sharing across various social media platforms.
- Make sure you have share buttons that are visible to your audience.
- Ask your audience respectfully to share your content.
- Get more shares by hosting social media contest and other promotions.
- Notify famous social media influencers by mentioning them or linking them in your posts.
Even if new SEO strategies and tools continue to surface in the market, the above tips are highly recommended to be done if you really want to grow your business.