Does your business require you to expand to another location? Well, that’s a noticeable sign that your business is growing and developing. You would notice that the volume of work starting to multiply because the number of clients increasing dramatically. Of course, an unusual workload is very difficult to handle, so you need to expand to other places where most of your clients are coming from. Growing digital marketing company MojoSEO opened a new office in Scottsdale to cater to the increased volume of clients. Like MojoSEO, you should be grateful when expansion suddenly comes to your business. It is every business owner’s dream to expand. But business expansion is a huge responsibility itself. Many things have to be considered. One of those is your Google ranking in your new location.
Perhaps your business is new in town, but it doesn’t mean that you have to start all over again. All you have to do is to learn more about Google ranking in regards to your new location.
Relevance and Prominence: How It Affects My Google Ranking
Businesses out there exert too much effort to snatch the top spot in Google search results. For an eager businessman, this is an incomparable success for his business. It’s because every marketer dreams to make their business appear on the first page of Google search results. A top-ranking business is guaranteed more web traffic that leads them to a more stable online presence. However, do you wonder how businesses can rank the search lists? Well, it’s just a matter of properly and accurately chosen keywords. Also, for you to choose the most related and perfect set of keywords, one thing you should always consider is the location.
A set of keywords with relevance and prominence to your business location is important to top the search list, especially the local rankings. Your business appears in the search results because Google has recognized that your business is related to the keywords typed by the user. That’s why it is important to choose a set of keywords that exhibits close relation and similarity to your business. Remember, you should consider the two core elements — business nature and business location.
But before anything else, your credibility as a business is still the key to maintaining a high position in Google searches. Google must able to recognize the prominence of your business across its location. This can be possible if other businesses within your location have linked their official website to your website. Google marks businesses as credible if it sees that other websites connect to them.
How to Rank in the Top Google Searches in Your New Location?
Since location has a very important role to play in search engine optimization, moving into a new location would require a lot of effort to regain a top position in Google searches. So to help you out, you can check the tips listed below and try to consider them in your SEO strategy:
Consider a Google My Business listing
In today’s digital era, Google My Business listing seems to be one of the most powerful advertising tools. By using this tool, you can disclose all information related to your business for public viewing. Remember, you are new around the area so it is important to introduce yourself and your business to the people.
Localize the contents of your website
When it comes to web content creation, it would be helpful if you would generate location keyword landing pages. Of course, local residents often choose to open blogs, images, or social media posts they can relate to. If your local content is frequently opened, it would positively impact your Google ranking.
Structure your online credibility
What’s the sense of Google ranking if your business does not have online credibility and a good reputation? That’s why the first thing you must do is to build and maintain your credibility as a reputable business. You can assure this by trying to engage your business in citation strategies and reputation management.
Having a top position in Google searches would mean a lot to a business. This can measure your online visibility and even your credibility. So, it is safe to say that nowadays, Google ranking plays a vital role in your business success. Whether you like it or not, Google ranking must be a crucial part of your marketing strategy to maintain a favorable position in the market.
If you really want to know more about Google rankings and how you can apply them to your business, get assistance from a credible SEO company. MojoSEO can help you with some of the foundations of Google rankings such as listings and citations. You can call us at 720-439-6715 or visit our website to learn more.