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Why Google My Business is an Essential Component of your Marketing Strategies

Every day, millions of users from all around the world are using the power of the Internet to find what they need. That is why it is not surprising that majority of business owners are taking advantage of the online world when it comes to marketing their brand. Although they have different kinds of marketing plans and set of tools and strategies, they all desire for one thing. That is to come up first on Google’s results page!

No matter what browser a searcher use, the results being provided by Google are those that are relevant to the searcher’s location. You must be able to influence these local search results if you really want your business to be found by your target customers. One way of doing that is to ensure that your business is listed in Google My Business.

Make it easier for your customers to find your business.

By setting up a complete and functional Google My Business page, you don’t need to chase potential customers anymore. Instead, you are drawing them towards you. Simply by listing relevant information about your business, your contact details and address, hours of operation, you are increasing your chance of success whether it’s for an online or offline operation.

How to Set up your Google My Business Page

It is relatively easy and cost-effective to set up a GMB page. The set up is free. Once there are specific queries that are relevant to your brand, this strategy enables your business to appear in local search results. However, in order to be able to influence the results, you must take into consideration the following points.

Claim your page.

You can run a quick search on Google Maps to check if there’s an already created page for your business. If your business has no page yet, then sign in using your Google Account. There are provided instructions. Make sure you fill up your profile as complete as possible. Then you would need to verify it through a postcard code or a phone call. Only when you have verified your Google My Business Listing will you be able to hit 100%.

Optimize your Google My Business Page

Optimizing your GMB page is as important as optimizing your website. This helps you build a strong online presence. Google’s primary goal is to be able to help people find local businesses that are near them. That is why it is essential that you work on optimizing your page if you really want your business to appear on local search results.

Google set boundaries. However, you can still make your business accessible to people outside the specified range by working on the following. First, ensure that your name, address and phone number (NAP) appears consistently all throughout the Web. Then, take advantage of third-party online directories like Trip Advisor, Yelp, CitySearch and other high-performing sites. This allows you to get the best results when it comes to search engine rankings.

If you are among the business owners who recognize the power of Local SEO strategies, then surely you would agree that listing your business in Google My Business would be a great start. As statistics show, one out of two potential leads ultimately converts to a sale. Just remember, keep your listing as complete, as accurate and as optimized as possible to acquire the optimum result.


Kellen Tallada

Entrepreneur Kellen Tallada is the Co-Founder of MojoSEO with 18 years of digital marketing experience including web design, SEO, social media and PPC/SEM advertising.

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